Crypto
Meme Investing
February 5, 2026
AI Summary / TL;DR
No one cares about fundamentals anymore, or perhaps we should say that fundamental research has changed forever. I would argue that the most important fundamentals nowadays are not revenue, cost, or brand.
No one cares about fundamentals anymore, or perhaps we should say that fundamental research has changed forever. I would argue that the most important fundamentals nowadays are not revenue, cost, or brand. Instead, the most important feature of a stock or a coin is the "hype"—the measure of how many people are talking about it.
An asset doesn't need to be a good brand, nor does it need to have a product. Today, everything is based on web traffic and attention; if something captures enough attention, it can achieve anything. Many things look stupid and truly are stupid, but they eventually generate tons of hype, allowing whoever got in first to earn a fortune.
This happens because, in the current landscape, the top 1% of creators capture 95% of the attention in a winner-take-all situation. We have seen many fundamentally sound stocks decline for decades, while companies that lose money every year hit new all-time highs daily.
The reality is that everything now relies on hype and trust. There is nothing physical supporting Bitcoin; honestly, it is just the biggest memecoin in existence. However, because it received a massive amount of promotion over the years, it eventually achieved mass adoption. The same logic applies to diamonds or gold.
Everything is a meme. Whenever something is discussed enough—whether the news is good or bad—it is bound to go up. If you see something being talked about constantly, even if it sounds stupid, you had better jump on the hype. You might lose money, but you are more likely to win big.
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